Ethnocentrism

Bourke-White photo: No Way like the American WayEthnocentrism (eth no sen' triz em): the tendency to view the traits, ways, ideas, and values observed in other cultures as invariably inferior and less natural or logical than those of one's own group.

Next: Not all ethnocentrism is bad

This famous photo, taken by Margaret Bourke-White in 1937 outside Louisville, KY after a devastating flood, shows Black men, women, and children lined up at a relief agency. Their grim faces contrast with those of the happy white family (with dog) in the car. The billboard was paid for by the National Association of Manufacturers, an organization that tried to delegitimize Roosevelt's New Deal in particular and labor unions in general by propaganda heralding the "success" of capitalism during the Great Depression of the 1930s.